CONFERENCE 2018 – PROGRAM
Learn from the Experts
The Importance of developing offline and online digital strategies
Mark Tanner, CEO of China Skinny will go beyond the big numbers and well-known channels, explaining how China’s online world is becoming an increasingly influential driver of consumer behaviour in China. Exploring the complex and less contested digital landscape in China, Mark will illustrate how online channels are becoming intertwined and the importance of developing digital strategies.
How to develop a Content Marketing Strategy to reach your target consumers
Entering any market requires a data-driven content marketing strategy to ensure you effectively and efficiently reach your target consumers and suitably position your brand. This is particularly crucial in the competitive and increasingly crowded China landscape. Discover how to develop your own Content Marketing Strategy tailored to the Chinese market and apply these using Chinese marketing tools and technologies.
(VIP Guest Speaker) Founder The Export Group Shanghai China
Case study: Rebranding and marketing of Australian beef sold via Eastern China’s largest chilled home delivery system.
Presented by Matthew McKenzie, Founder the Export Group
10:30 am – Morning Tea
It is a digital world; create personalisation in China during the age of the customer.
How to stand out in a complex and crowded market
Chinese Social Media 2.0
The Social Media landscape in China is evolving at an incredible pace. It started with Weibo, and then came WeChat. Now in just the last 2 years, there has been a whole new era of social e-commerce platforms, short video apps, live streaming platforms and more. In this presentation, we will unravel the Chinese social media landscape in 2018 and explain how they could fit into your Chinese strategy.
Presented by William Chen, Co-Founder Luxion Media and Zoomspeed Chinese
Navigating China’s Cyber Security and Ecommerce laws
The new cross border trade ecommerce law has already stirred up a storm in the market. How does it affect your cross border trade strategy and where do new opportunities lie? Hear Steven from AustPost StarTrack analyse the trend and possibilities.
Presented by Steven Foo, Director Asia Business Development at Australia Post
12:30 am – Networking Luncheon
Localize for the Chinese Market: Mobile App User Interface Trends.
Learn Ways to Adapt your Mobile App for Chinese Consumers
How to reach Chinese consumers in Australia using targeted & effective SEO & Google Ads strategies.
Find out how your business can use the power of Google Ads & Organic/SEO search results to reach out to the Chinese community in Australia.
New Retail: What is it all about and why is it relevant to you?
China sets the benchmark for present and future global retail across the globe. This success is being driven by mobile consumer behaviour, innovative
15:00 pm – Refreshments & Networking Break
Unlock the Chinese Market in Australia
Everyone is excited about the opportunities that China has to offer. However, there is another often overlooked opportunity much closer to home – the Chinese Market in Australia. There are 700,000 Chinese in Australia, 650,000 Tourists visiting every year and 170,000 International Students, with 600,000 of these using Chinese social media in Australia.
What is on the horizon? – Digital engagement strategies for China’s millennial-middle-class.
Business on the Go – From Desktop to Mobile
Panel Discussion and Wrap-up
China has nearly 1.3 billion mobile users and ranks No. 1 in the world by the sheer amount. People are using their mobile to eat, to pay, to travel and anything else in between. How do you tap into the market? Why is mobile optimised site so important? Hear the experts dissect the Chinese digital world that will help you shape up your own digital strategy.